If you’re like most people trying to lose weight, you have tried a wide variety of diets. At a minimum, you’re probably tried the Atkins Diet. You may have also tried the South Beach Diet; or any number of generic fat-cutting, carb-cutting, or calorie-cutting diets.

You may have also attempted diets that claimed to do something new. Realizing that the masses had grown weary of carb-cutting and fat-cutting approaches, perhaps they suggested that you only eat a number of really strange and specific foods. These miracle foods, they claim, will do all of the hard-work, so that you don’t have to.

Of course, you’ve probably also done exercise routines. You’ve gone to the gym, you’ve purchased in-home fitness machines, you’ve tried weight lifting, and you’ve tried jogging.

And, not surprisingly, none of these techniques worked for you in the long run. Either the technique was too difficult to sustain; or you simply didn’t see the results within a reasonable amount of time.

Well, if you’re feed up with everything you’ve tried so far, then you may want to consider “Fat Loss 4 Idiots” (FL4I). In brief, this diet has three goals: 1) to be simple; 2) to generate results fast; and 3) to be sustainable in the long run.

For starters, it makes a big claim: that you can lose 9 pounds in only 11 days. And while it doesn’t argue that other weight loss programs, such as Weight Watchers and Jenny Craig don’t work, it claims that its regimen gets faster results and is equally-sustainable.

So what does FL4I claim you’re doing wrong? Not surprisingly, it wants you to eschew low-carb, low-fat, and low-calorie approaches to weight loss. In fact, it claims that the amount of calories you eat will make no difference at all, since your metabolism will simply shift to burn fewer calories per day if you cut down on your intake.

Additionally, FL4I claims that no exercise is required whatsoever. In fact, it blatantly says that people don’t get fat because they don’t exercise. Rather, they get fat because they don’t consume the right amounts of food at the right times.

What fat loss for idiots claims you should do is simple. First, they start by explaining that your body releases fat-burning and fat-storing hormones after you eat. And if you can only decrease the amount of fat-storing hormones released and increase the amount of fat-burning hormones released, then you can lose weight-and fast.

Apparently, the entire diet program is based around this premise. From there, they go on to claim that massive fat loss can be achieved in two steps. First, you need to increase the amount of meals you eat above 3 per day. And next, you need to be sure that you ensure that the composition and timing of those meals is carefully-crafted according to their “calorie shifting” method, which is designed to trick your body into burning more fat.

Now, at a first glance, the story sounds plausible. However, if you try to learn more about the product creator, things begin to look fishy. No matter where you look, you will not be able to find out who created the diet and whether or not that person has any credentials or even a weight loss story of his own.

Additionally, the company was given a very poor rating at the Better Business Bureau as the result of unresolved customer complaints. And furthermore, the site makes numerous claims that either aren’t true or are simply unverifiable. For instance, they claim that their own careful testing lead resulted in this “calorie shifting” method; however, the method existed prior to the product and it is not clear that the company has any means to perform such tests.

Overall, this product pitch is a tough sell. It makes some interesting and generally true claims about weight loss that might prove to be useful; however, it leaves the reader wondering whether Fat Loss 4 Idiots is truly just for idiots.

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